We have a job opportunity for a marketing funnel expert, or conversion rate optimization specialist (CRO).
Listening to the podcast, you have an idea of who we are and what we do here; we want to take the existing brand and combine it with direct response marketing opportunities. Our focus is on providing great value through content marketing and building a brand.
- Listen to the podcast “#302: Job Posting: Marketing Funnel Expert on the Denver Real Estate Investing Podcast
- Watch the YouTube video (at the bottom).
- Read the blog post. Note, the blog is an executive summary. Get the in-depth breakdown from the podcast or video.
Lead Gen + Enhance Client Experience
Currently, we have a great digital presence with lots of inbound traffic, which we want to optimize. Since we create so much content and there are so many different people coming to us, we need to match the person to the right content. It’ll ultimately enhance the client experience.
This is a great opportunity for generating leads by marketing directly to property owners. Our goal is to supplement that with digital ads and direct mailings, creating a combination of multi-channel outreach to people we want to connect with. We become a trusted source and help start the relationship.
This will drive new business and deals our way.
You’ll be key in implementing it.
What We’re Looking for in a Candidate
The right candidate will know the basics of creating landing pages, doing marketing automation, tracking analytics, basic split testing, and basic copywriting. We have people who can help with copywriting and an agency that can do a lot of PPC, but if you are an expert, that’s even better. From a ten thousand foot view, we need someone who can see what needs to be done and has the ability to go in there and update a landing page, update the third iteration of an AB split test, and get the right tools in there.
Our technology stack is pretty simple: we use WordPress for the website; ActiveCampaign is the main marketing backbone for running ads, email lists, and website optimization. Familiarity with ActiveCampaign is a huge bonus, but if you know everything else, it’s simple to learn.
This is a great opportunity to work with us at Envision Advisors plus getting involved in future projects and businesses. Listen to the 10X Your Career podcast to learn more about my vision and then reach out. We’d love to sit down and talk to you so we can find the right person who can grow with us and help us improve our game.
YouTube Video: Job Posting: Marketing Funnel Expert
Podcast: Play in new window | Download (Duration: 3:30 — 4.0MB)
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